A Black Lives Matter Memorial - Free Essay Example

Sample details Pages: 3 Words: 976 Downloads: 1 Date added: 2019/04/04 Category Society Essay Level High school Tags: Black Lives Matter Essay Did you like this example? When people think of terrorism they usually think of the use of violence, or a state of fear and submission produced by terrorization. In the memoir When They Call You a Terrorist, the author Patrisse Khan-Cullors, defines terrorism as a form of racism. Patrisse naturally describes racism this way because of how it has affected her and her family. Don’t waste time! Our writers will create an original "A Black Lives Matter Memorial" essay for you Create order From a young age, she, her brothers, and her loved ones were singled out by law enforcement officers for nothing more than the color of their skin. This was when Patrisse began to define racism. It was only when her brother, Monte, was brutalized and accused of being a terrorist, that she began to realize that his accusers were the real terrorists. Her concept of racism had evolved from being a constant fear in her life to becoming a threat to the liberty and the freedom of black people. Patrice understands that discrimination is the motive behind both racism and terrorism, which is why they are the same to her. Throughout her memoir Patrisse Khan-Cullors defines terrorism through her recollection of events such as when she and her brothers Paul and Monte were young children. They all lived in neighborhood of Van Nuys. Van Nuys had no parks, no playgrounds, and no community centers. She remembers the police in their cars patrolling the neighborhood all a day, every day. The next best place to hang out was the alleyway near their apartment building. The police blocked the alleyway and Patrisse is watching them from behind a wrought iron gate. The police officers throw the boys up against the wall, make them pull up their shirts, turn their pockets inside out, and frisk them in a rough manner. She does not scream or even cries, she watches intently, frozen with fear. This is her first encounter with what she believes is terrorism. For Patrisse and her family a new terror sets in when her brother Monte, at the age of nineteen, is arrested and faces a charge of attempted robbery. For two long months at the Twin Towers Detention Center, their mother repeatedly calls and desperately tries to contact her son. After multiple attempts and visitations to the facility, she is finally allowed to see her son, only to find him in an alarming physical state. She describes him as being emaciated, beaten, and bruised. They deprived him of water and drugged him to the point he could not speak a full understandable sentence. Their mother was informed that her son was diagnosed with having schizoaffective disorder by the jails psychiatrist. This would explain why Monte would have manic disorder episodes but does not explain why they treated him so inhumanely. Throughout the familys times of adversities her mother, Cherice, set an example for her children to stay resilient during turmoil and terrorism. In the years following Patrisse is living with her husband Mark Anthony in the community of St. Elmos Village mid-city Los Angeles, California. In this community the residents felt safe enough not to lock their doors. One late morning upon Patrisse arriving back from spending time with friends she encountered the police raiding her home. The police gained access through the back door, yanked her husband out of bed and arrested him. The police explained that he fits the description of a person of interest who was related to several robberies in the area. Close your eyes and come close. Try to imagine with me: You are a graduate student whose work is in Chinese medicine. Your dream is to be a healer. And maybe while you are sleeping in your wifes bed, where artist live and children come for free painting classes, maybe you are dreaming that you are saving a life, and in the midst of that dreaming, you are yanked out of bed by armed men dressed in riot gear, who possess no warrant, wh o have snuck into your bedroom through an unlocked back door. Their only reasoning is that you fit the description (Khan-Cullors 195). Patrisse describes not being afraid, but feeling angry when she sees her husband, the healer, in hand cuffs and demands a better explanation as to why they are accusing him based on his profile. The police eventually backed down as neighbors start taking a stand with Patrisse and Mark Anthony, and finally they remove the hand cuffs. The following textural evidence conveys that racial bias is still an ominous issue in todays world. Police in the California city, where only 6% of the population is black, worked with federal authorities to arrest 37 people, all of whom were black, for selling small amounts of drugs, the American Civil Liberties Union of Northern California said in a complaint announced on Thursday, October 4, 2018. During the operations, one undercover officer was caught on camera declining to buy drugs from an Asian woman and waiting to buy from a black woman, who was later prosecuted. The suit focused on San Francisco police collaborations with the US Drug Enforceme nt Administration and federal prosecutors in 2013 and 2014, but the ACLU has alleged that the discriminatory policing and harassment of black people in the city has continued. Weve seen time and time again how racial bias has infected the San Francisco police departments ability to administer equal enforcement of the law, Novella Coleman, an ACLU staff attorney, said in an interview (Levin). Those who have not had the same experiences as Patrisse may argue that comparing racism with terrorism is too much of a stretch. However, it is because of these encounters that Patrisse has had with racism, that she makes this connection. She has witnessed the unjustified brutality, prejudices, and horrific acts that have been placed upon her race. These are the same conditions one would see in a setting filled with terrorist activity. Patrisse has taken her lifes experiences and has become a courageous visionary.

Persuasive Essay Gifted Child - 1610 Words

The Phrase â€Å"gifted child† does not primarily mean Childs’ intellectual gifts or any tangible gift, but one with adjusted empathetic sense and thus vulnerable to emotional abuse. When pooled with a deficiency or disorder on the part of the parent- nervousness and hyper-depressive among others, the kid goes to dangerous lengths. This disease creates two personalities of the victim, the real self (the genuine character) and the false self (the fictitious character). On the other hand, the drama is not a comedy or tragedy in this setting, but the childhood life experiences. To some extent, everyone is a prisoner of her/his childhood. Each is stamped by his fate and his life as a child. Everyone was molded and shaped by the needs and desires of the parents when he depended on them for almost everything. According to Miller, it is the whole story on how the child is raised. For many years now it has been proven that the stunning results of the traumatization of kids take their unavoidable peal on the society. This information concerns every single being, and if circulated extensively enough, should lead to essential changes in humanity, above all to a standstill in the blind increase of fierceness. Childhood trauma may fuel a scope of a tireless psychiatric issue. One is the somatoform disorder, in which patients experience personal grievances with no perceptible restorative reason. Another is the frenzy issue with agoraphobia, in which patients encounter the sudden, intense onsetShow MoreRelatedThe Lively Art of Writing Chapters 1 and 2 Answers1689 Words   |  7 Pagesthat an opinion can be used as the main topic of an essay. It is based on partial knowledge of a subject where the writer thinks what seems true. In a fact, however, the statements are based on absolute certainty and can be proven if needed to. Facts cannot be used as an essay topic since no sides exist, meaning no people to persuade. 2) Although facts do not make admirable essay topics, they do provide the needed support for an opinion. If an essay is purely based on personal feelings, nothing isRead MoreEducation: The Down Fall of the U.S.1680 Words   |  7 Pagesfinding of a verbal decline of over 50 points as well as a decline of almost 40 points in mathematics. The report also included that 40% of 17 year old students could not draw inferences from written material, and only one-fifth can write a persuasive essay; and only one-third can solve a mathematics problem requiring several steps. To overcome the findings, the NCEE made 38 recommendations, divided into five categories: Content, Standards and Expectations, Time, Teaching, and Leadership and FiscalRead MoreSituational Analysis: 7th Grade Language Arts6569 Words   |  26 Pageswhole class, small group, or even pairs. Student breakdown: Girls: 13 Boys: 14 Total: 27 Classroom range of abilities: This classroom contains a full spectrum of learners. There are 2 students who are above level, including 2 who qualify for the gifted and talented program. There are 3 students who are below level, all who receive special tutoring. The majority of students are learning at grade level. Socio-economic status of the students: Of the 27 students, 3 come from an upper-class family andRead MoreResearch Papers for Eudora Welty4544 Words   |  19 Pagessubstantiating presence in the artist’s signs, lest abstraction reduce the ï ¬ ctional â€Å"persons† (the simulacra) and the enveloping world they inhabit to the two-dimensional, an old complaint against lesser ï ¬ ctions. One wants the three-dimensional in a persuasive imitation of the action of nature. That is the issue touched upon when we speak of ï ¬ ction’s art as incarnational. Nor is this necessity to dramatic making any the less, however stylized the made thing may be. Oedipus Rex, surely, echoes a three-dimensionalRead MoreEssay on Silent Spring - Rachel Carson30092 Words   |  121 Pagesoffprint from Gales For Students Series: Presenting Analysis, Context, and Criticism on Commonly Studied Works: Introduction, Author Biography, Plot Summary, Characters, Themes, Style, Historical Co ntext, Critical Overview, Criticism and Critical Essays, Media Adaptations, Topics for Further Study, Compare Contrast, What Do I Read Next?, For Further Study, and Sources.  ©1998-2002;  ©2002 by Gale. Gale is an imprint of The Gale Group, Inc., a division of Thomson Learning, Inc. Gale and Design ® andRead MoreMarketing Plan for Entrepreneur10970 Words   |  44 Pagesinvolves providing information about products, services, or about important issues. 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The fact that it should to-day be carrying a sinister meaning merely shows how much of the child remains in the average adult. A group of citizens writes and talks in favor of a certain 22 The New Propaganda course of action in some debatable question, believing that it is promoting the best interest of the community. Propaganda? Not a bitRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesCommunication 341 †¢ Nonverbal Communication 341 Organizational Communication 342 Formal Small-Group Networks 343 †¢ The Grapevine 343 †¢ Electronic Communications 345 †¢ Managing Information 349 Choice of Communication Channel 350 xiv CONTENTS Persuasive Communications 351 Automatic and Controlled Processing 351 †¢ Interest Level 352 †¢ Prior Knowledge 352 †¢ Personality 352 †¢ Message Characteristics 352 Barriers to Effective Communication 353 Filtering 353 †¢ Selective Perception 353 †¢ Information

Factors Enhancing Word Of Mouth Influence †Myassignmenthelp.Com

Question: Discuss About The Factors Enhancing Word Of Mouth Influence? Answer: Introduction The purpose of this assignment is to analyse the components required for a proper service package. The satisfaction of the customers is done by analysing the components that make the customers happy. In this regard, the quality or price of a product is not the only factors that drive the happiness of the customers (Ivanauskiene and Volungenaite 2014). The report is based on identifying these factors and implementing it for increasing the satisfaction of the customers. The components related to service package is analysed and the changes that an organisation need to make to mitigate the threat posed from online shopping is also taken into consideration. In order to understand the concept in a proper manner, the report focuses on the service package provided by the retail sectors. The report considers the example of Emporium, a contemporary shopping mall situated in Australia. Emporium is one of the largest shopping malls situated in Melbourne, Australia that not only provides retail p roducts but also possess restaurants and food court (Emporiummelbourne.com.au 2017). Aim and scope The aim of the report is to analyse the ways by which components of service products can be used to gain customer satisfaction. One of the biggest issues that the retail sectors face in the modern world is the quality of service that it provides. The report analyses these issues and aims to provide solutions for mitigating these issues. The scope of the report is to analyse the factors that contribute to the satisfaction of the customers. It also provides a diagrammatic representation of the components involved in the service package. Factors satisfying customers According to Bojei et al. (2013), customer satisfaction is an important component for any business. Without proper customers, a business cannot survive due to lack of profit-making opportunities. Hence, organisations, particularly retail companies need to analyse the requirements of the customers in order to identify ways to satisfy them. This is also valid for Emporium as it is one of the leading shopping malls in Australia. The main factors that contribute to the satisfaction of customers as discussed in the below headings. Proper quality of products- One of the main concerns that remain in the mind of the customers is the quality of products. The product quality is an important factor as based on it the loyalty of the customers can be ensured (Lin and Bennett 2014). The quality is an issue because customers would not want to purchase products repeatedly due to its poor quality. Without a proper quality of products, marketing or promotion is not going to be enough to increase the sales and improve profitability. Hence, Emporium needs to ensure that the quality of the products they sell in terms of retail or food need to be at the highest level. The quality needs to improve keeping in mind the demands of the customers. Pocket-friendly prices- According to Varley (2014), the prices of a product need to be such that all the people can purchase it. The price needs to be settled in a manner so that it also brings about profitability. Such an important strategy need to be adopted by managers in order to improve the sales of the products. In the case of Emporium, the prices of the products and the food provided by the sector need to be at a balanced price. The sector also possesses restaurants that are frequented by visitors of every social class. Thus, the price of the goods is an important factor for the retail sector. This can help in increasing the demand for the products and attract customers. Information related to the product- Customers expect proper information about a product before investing their money in purchasing it. This is another aspect of the customers as less information involves less knowledge about the product. According to He and Yin (2015), withholding information about a product can lead to legal actions being taken against the organisation. In this regard, Emporium needs to ensure that detailed description of a product is provided in order to reduce any confusion relating to the knowledge of the product. Mitchell et al. (2015) believe that not only product, information about the organisation is also crucial in getting the attention of the customers. This can help in improving the brand image and provide a proper reputation for the organisations. Friendly atmosphere- While visiting a store to purchase a product it is important that the customer receives a friendly experience. Friendly nature of the employees in the retail stores and the helpful attitudes towards the customers contribute to the thought of repeat purchase of the customers (Cappetta et al. 2015). Emporium needs to ensure that such a friendly atmosphere is maintained in the sector in every department. This can contribute along with all other factors that help in the satisfaction of customers. In this regard, a proper service to the customers can also help in maintaining customer satisfaction. Friendly-attitude of the support staff is important to attract customers. Proper after sales service- Oliver (2014) stated that a proper after sales service is necessary in order to maintain good relations with the customers. This is because the after sales service helps to obtain feedback from the customers in terms of satisfaction received by them from using the product. This can help in improving the quality of the products and ensure that the loyalty of the customers is maintained. Emporium needs to ensure that such an after sales service is provided after the purchase of goods from the retail department. In order to ensure the quality of food, the sector can provide feedback forms to the customers before they depart from the restaurant (Orel and Kara 2014). Accessibility of the place- This is another important aspect for a customer. Customers need to understand the easiest ways to approach a place of interest. Retail sectors situated at a long distance from the residing areas may be difficult to access for the customers. Hence, it is important to establish the place at a suitable position. According to Lian and Yen (2014), a long distance from residence place can also affect the online delivery of products. Thus, this is an important factor needs to be analysed for the benefit of the customers as well as the retail stores. Changes adopted by shopping centres In the modern world, most people are into online shopping. The reason behind such an involvement in online shopping is the fact that it provides a wider range of choices at a reasonable price. Moreover, the fact that such a shopping can be done by staying at a particular place provides an added advantage to the people. Online shopping also allows people to choose from a variety of things and get proper after sales service for the purchase of an item. In this regard, the retail sectors suffer the most as people involved in purchasing goods usually targets the purchase of clothes, electronic items and foods (Aloysius et al. 2016). Hence, online shopping helps in gaining advantage rather than on foot shopping. It has been seen that the emergence of various online shopping stores such as Amazon has resulted in the decline of on-foot shopping. This is not only due to the range of products or reasonable prices but also for the discounts that the company provides during various celebrations. This provides an excitement in the minds of the people to engage in online shopping as the creativity to attract people helps in meeting the demand of the customers. Nepomuceno et al. (2014) observed that online shopping have certain disadvantages that may hinder the satisfaction level of the customers. Security threats to the personal information of the customers always pose a threat while purchasing things from online. However, despite this threat, the online shopping in Australia has grown considerably in the past year (Wang and Qu 2017). Physical stores have found it difficult to attract customers and increase the sales of the products. The retail companies that do not have a proper website for custome rs to purchase online have faced such a situation. It has been seen that almost 10% of the growth has been witnessed in the online sector in the past one year. At the same time, the growth rate of physical stores has only been 3%. This signifies the dominance of the online shopping centres over the retail stores. In this regard, it can be said that the retail shops need to work alongside shopping centres in order to increase its popularity among the customers (Bansal and Taylor 2015). The physical retail sectors have seen a considerable decline in the past 10 years. The profit margin in these sectors has only been at about 5% while the online retailers have grown considerably. Due to this, the retail stores have adopted innovation techniques in order to attract customers to the stores. According to Hiki and Koivumki (2016), the retail stores need to be extra creative in order to attract the customers. This can be done providing gift vouchers upon visiting the stores, engaging VIP shopping nights to create a lively atmosphere. It can also introduce competitive events to attract the participation of the people. This can help to improve the condition of the physical stores and can help in increasing the profit of the sectors. The collaboration with shopping centres can also help in attracting customers (Lund and Marinova 2014). This is because the people frequent the shopping centres during the leisure time. Hence, the promotion of the retail stores can be done by th e collaboration with the shopping malls. Accounting, it can be said that such a step can be effective in reducing the gap that the physical retail sectors have with the online sectors. In the case of Emporium, the retail shop needs to adopt such techniques in order to attract customers. However, unlike other retail shops, Emporium holds an added advantage of providing restaurant service. This is an important strategy as people often visit restaurants while coming or going from home. This can help the retail shop to attract customers in the department that sales retail products. Mosteller, Donthu and Eroglu (2014) stated that the growth of online shopping could be reduced by employing this strategy. Emporium provides an authentic experience to the customers if they visit the place. A friendly atmosphere is always important in order to attract the customers and satisfy the needs. A proper marketing research is also necessary in order to attract the customers. According to Wright (2014), the primary analysis that needs to be done is the reason behind the less involvement of on-foot shoppers. Emporium needs to analyse this data in order to improve itself in the market and increase the profit of the company through innovation and creativity. The research includes demography, segmentation of the customers and shopper traffic. Based on this, the components of service packages can be analysed that can help to improve the falling standards of the retail sectors. Components of service package Combaz et al. (2015) stated that in order to provide proper service to the customers, every organisation needs to analyse four essential components that can help in attracting the customers. These components include the physical product, the service product, the service environment and service delivery. One of the important elements in maintaining the satisfaction of the customers is the intangible service that is provided. Customers remain satisfied with the after sales service as the products may be hampered during the purchase (Cantallops and Salvi 2014). This is an essential criterion particularly after the purchase of an electronic good. Thus, after every organisation need to follow the four components and ensure that the satisfaction of the customers can be maintained. The physical product- According to Dingus, Hu and Krush (2016), the physical product refers to the deliverables that an organisation provides to the customers. These products can be verified by physically handling the items. The products that are designed need to match the needs of the customers. In order to execute a proper physical product, it is necessary that the marketing managers and the engineers maintain proper communication with one another. The common goal of an organisation is to meet the needs of the customers (Martnez and del Bosque 2013). This can also help to reduce errors and provide the customers with the exact demand of the customers. Emporium can adopt these tactics and ensure that the cost of improvement for the products is reduced. This can help in managing the finances in an effective manner. Emporium also provides restaurant service hence it is needed that the store manages to provide quality foods to the customers. In this case, however, the collaboration with the engineers is not required. The marketing managers need to communicate the survey message to the people responsible for the betterment of the restaurant. The service product- The service product is referred to as the performance purchased by the customers. This includes the interaction with the personnel of the organisation and learning more about a product. According to Dai, Forsythe and Kwon (2014), the service product also includes the non-interference of the salesperson while customers are analysing a product. The customers can seek help for the representatives if they are willing to talk to the members. Knowledge about a particular product is needed before purchasing so that customers can ensure that the right product has been purchased. In this regard, the guidance of the representative is required in order to make the customers satisfied and clarify any doubt that they may face (Pappas et al. 2014). In the case of Emporium, this service product needs to be such that the customers remain satisfied with the behaviour of the people. In the case of the restaurant, the service people can only approach the customers after they are as ked for. The service environment- The service environment also includes the market segmentation and the position of an organisation. This is done by putting up advertisements for the intended customers and re-decorating the ambience of the organisation. However, Sweeney, Soutar and Mazzarol (2014) stated that the service environment varies with the type of services provided in the sectors. The service environment can be made creative by designing ways to attract the customers. The retail sectors can do so by providing music all the time so that the customers do not feel monotonous while engaged in shopping. In the case of Emporium, the sector can make innovations to the ambience of the restaurant. In order to attract customers, the sector can put up an advertisement for the service that is being provided at the particular moment. This can help in the increase of customers and improve the falling standard of retail sectors in the country (Mok, Sparks and Kadampully 2013). The service delivery- According to Orel and Kara (2014), this is an important aspect of attracting customers and retaining the loyalty of the customers. The service delivery refers to the after sales service that is received by the customers after the purchase of the product. The service that is delivered by the companies needs to satisfy the customers in a way that the loyalty of the customers can be maintained. Collier and Bienstock (2015) stated that the service delivery is the result of the planned activities that are executed by the organisations. In this context, it can be said that Emporium needs to ensure that the after sales service provided to the customers can help in retaining the satisfaction of the customers. In the case of the restaurant, feedback of the customers is necessary to understand the viewpoint of the customers and make the service better. Figure: Four components of service package (Source: Sweeney, Soutar and Mazzarol 2014) Conclusion Thus, it can be concluded that in order to improve the fallen standards of the physical retail store it is necessary to implement tactics that can help in increasing the profitability. The ways by which the retail sectors can develop a proper service package can be done by strategically implementing the services based on the type of product sold. Online shopping has been the most popular form shopping in the modern world. In the case of retail organisations, it is necessary to re-invent it and develop to be a suitable competitor for the online purchase. The collaboration with shopping malls can help in developing the product in a manner so that it satisfies the need of the customers. Thus, the four components of the service package need to be maintained in order to satisfy customers and ensure the loyalty. Reference Aloysius, J.A., Hoehle, H., Goodarzi, S. and Venkatesh, V., 2016. Big data initiatives in retail environments: Linking service process perceptions to shopping outcomes.Annals of Operations Research, pp.1-27. Bansal, H.S. and Taylor, S.F., 2015. Beyond service quality and customer satisfaction: investigating additional antecedents of service provider switching intentions. InProceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference, pp. 75-82 Bojei, J., Julian, C.C., Wel, C.A.B.C. and Ahmed, Z.U., 2013. The empirical link between relationship marketing tools and consumer retention in retail marketing.Journal of Consumer Behaviour,12(3), pp.171-181. Cantallops, A.S. and Salvi, F., 2014. New consumer behavior: A review of research on eWOM and hotels.International Journal of Hospitality Management,36, pp.41-51. Cappetta, R., Maruping, L., Madden, J. and Magni, M., 2015. Employee Self-Service Technology and Performance: The Role of Learning Transfer and Involvement, 44(2), pp.1221-1334 Collier, J.E. and Bienstock, C.C., 2015. A conceptual framework for measuring e-service quality. InCreating and Delivering Value in Marketing, pp. 158-162 Combaz, J., Bensalem, S., Tiezzi, F., Margheri, A., Pugliese, R. and Kofro?, J., 2015. Correctness of service components and service component ensembles. InSoftware Engineering for Collective Autonomic Systems, pp. 107-159 Dai, B., Forsythe, S. and Kwon, W.S., 2014. The impact of online shopping experience on risk perceptions and online purchase intentions: does product category matter?.Journal of Electronic Commerce Research,15(1), p.13. Dingus, R., Hu, M.Y. and Krush, M.T., 2016. Social media: Influencing customer satisfaction in B2B sales.Industrial Marketing Management,53, pp.172-180. Emporiummelbourne.com.au. (2017).Emporium Melbourne. [online] Available at: https://www.emporiummelbourne.com.au/ [Accessed 15 Sep. 2017]. Hiki, J. and Koivumki, T., 2016. Exploring Digital Service Innovation Process Through Value Creation.Journal of Innovation Management,4(2), pp.96-124. 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CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction.International Journal of Hospitality Management,35, pp.89-99. Mitchell, R., Hutchinson, K., Quinn, B. and Gilmore, A., 2015. A framework for SME retail branding.Journal of Marketing Management,31(17-18), pp.1818-1850. Mok, C., Sparks, B. and Kadampully, J., 2013.Service quality management in hospitality, tourism, and leisure. Routledge. Mosteller, J., Donthu, N. and Eroglu, S., 2014. The fluent online shopping experience.Journal of Business Research,67(11), pp.2486-2493. Nepomuceno, M.V., Laroche, M. and Richard, M.O., 2014. How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns.Journal of Retailing and Consumer Services,21(4), pp.619-629. Pappas, I., G. Pateli, A., N. Giannakos, M. and Chrissikopoulos, V., 2014. Moderating effects of online shopping experience on customer satisfaction and repurchase intentions.International Journal of Retail Distribution Management,42(3), pp.187-204. Oliver, R.L., 2014.Satisfaction: A behavioral perspective on the consumer. Routledge. Orel, F.D. and Kara, A., 2014. Supermarket self-checkout service quality, customer satisfaction, and loyalty: Empirical evidence from an emerging market.Journal of Retailing and Consumer Services,21(2), pp.118-129. Sweeney, J., Soutar, G. and Mazzarol, T., 2014. Factors enhancing word-of-mouth influence: positive and negative service-related messages.European Journal of Marketing,48(1/2), pp.336-359. Varley, R., 2014.Retail product management: buying and merchandising. Routledge. Wang, M. and Qu, H., 2017. Review of the Research on the Impact of Online Shopping Return Policy on Consumer Behavior.Journal of Business Administration Research,6(2), p.15. Wright, P., 2014. 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